Aaron Pereira

Project Lead, The Wellbeing Project


Aaron is excited about the spaces that people live in and how people live together - with an a orientation towards inner work and development - and touching on a mix of art, music and architecture. He is currently leading the Wellbeing Project, an initiative that’s co-created with Ashoka, Esalen, the Fetzer Institute and the Synergos Institute. He experimented before that with the Homegrown Cities project, and with the Guggenheim/BMW urban lab in Mumbai.

Aaron took a 7 year sabbatical till June, 2012 to spend time travelling, to do deep personal exploration, and more. Prior to the sabbatical, Aaron was: inspired to co-found CanadaHelps, a charity which engages over 1 million Canadians and raises C$ 100 million a year for projects across Canada and around the world; co-founded Vartana which tried to launch a new financial institution for the social sector and helped seed the field of social finance, and was part of a small group that successfully advocated for the government to invest $150 million into social enterprise; and advised a family foundation focused on environmental, health and urban centre issues.

For his work as a social entrepreneur he was named an Ashoka Fellow, and a World Economic Forum Young Global Leader. Aaron has completed a degree with a minor in Economics from Queen's University, and studied at Oxford University as a Skoll Scholar. He has also completed an executive education program at Harvard University’s Kennedy School.

Aaron Pereira was born in Goa, and grew up in India, the Middle East, and North America. He now loves making his home in Paris and India.

Recent Articles

In 2008 I was talking to social entrepreneur Vera Cordeiro of Saúde Criança—a Skoll Awardee and, like me, an Ashoka Fellow. I was in the midst of a sabbatical, and…