Creative Lead + Experience Strategist, Amplifier Strategies
Rachael is a multidisciplinary designer leveraging the design process to solve creative, business and systemic challenges. Her current role at Amplifier Strategies is to bridge strategy, design, and technology.
With over 7 years at the helm of San Francisco design, including Yves Behar's fuseproject studio, she has collaborated with a range of clients, from nonprofits to startups, social enterprises and Fortune 50 companies. The nature of her engagements include R&D envisioning and prototyping, early stage brand development, identifying areas of growth for established organizations and product strategy. Curiosity and empathy drive her approach.
In all of her work, Rachael seeks to develop cohesive brand and product experiences. The arc of her career is marked by using design as a catalyst for meaningful positive change-transforming individuals, businesses and communities for the better.