Zoë Adams is Co-Founder and Executive Director of the Strongheart Group, an NGO that uses the power of story to impact change on fundamental social issues. She works through amplifying the messages of films, organizations and individuals and building strategic initiatives to reach key influencers and decision makers who have the power to affect wide-reaching, systems level change. Zoë specializes in getting an audience for individuals, who have a lived experience of tough social problems but no prior exposure to advocacy, with world leaders ranging from heads of state and government to Nobel Laureates.
Currently, Zoë is strategizing and overseeing the building of two separate civil society movements, one around child marriage that targets legislation and programs in countries across the world and another on mental health as part of a global collaboration to transform the narrative of mental wellbeing. Both initiatives are bringing previously unheard constituencies, including those most directly impacted by the issues, to the forefront through inclusion, creative engagement, and solidarity building in order to impact national and international policy, programs and funding.