Bassem Elhady is a computer and systems engineer, internet entrepreneur, social media researcher and analyst. He is Co-Founder and CEO of Kijamii, a Cairo based agency specialised in social media marketing. He is also the Co-Founder and Head of Innovations team at TEDxCairo, part of the independently organised TEDx programme dedicated to ideas worth spreading. Bassem is an INJAZ Egypt alumnus, where he first discovered his entrepreneurial streak. He is passionate about studying and understanding users’ behaviours on various social networks.