Director of Marketing, CARE
Heidi Natkin serves as Director of Marketing at CARE USA. In this role she leads marketing strategy and event marketing for the organization. Prior to joining CARE, Heidi held various roles at Coca-Cola North America and Coca-Cola Refreshments leading multicultural marketing strategy with a focus on translating insights into successful strategies for in-store customer engagement and national, regional, and local events and promotions. She has led successful cause marketing programs in partnership with organizations including the Hispanic Scholarship Fund and Boys and Girls Clubs of American and also built multiple promotional campaigns around the Olympic Games, FIFA World Cup, and the Mexican National Soccer Team to engage multicultural consumer segments around their passion points while promoting the Coca-Cola brand. Heidi has also worked in various marketing and operational roles at The Home Depot and in new product development at a local startup. Fluent in Spanish, she spent several years working as a project manager in Bolivia on USAID’s largest sustainable development program at the time. Heidi spends her free time training and competing in US Masters Swimming events and taking photos around Atlanta.